These days, a business cannot afford to ignore search engine optimization if it wants to attract customers and become a success. On the other hand, it is not possible for most companies to have their own SEO teams in-house. Instead, they need to hire a SEO company. That is certainly a cost-effective solution but only when you know that you have hired the right company.
That can be a problem when you do not know which questions to ask when hiring such a company. Asking the right questions and getting the right answers will ensure that their services are the ones your business requires. The following are some of the questions that you can ask.
How Will the Rankings Be Improved?
To get a significant improvement in your rankings, you need a powerful SEO strategy. SEO techniques cannot be applied haphazardly with the hope that some improvement can be seen. As such, the company should outline a SEO strategy which can be applied to your business site so as to improve its rankings.
On the other hand, the company should not end up using black hat SEO techniques in an attempt to provide you with faster results. That will be disastrous for your site as Google imposes a heavy penalty on sites using black hat SEO techniques. Therefore, the company should give you a reasonable strategy.
Who Are the Past Clients?
When you are hiring SEO services, you need to pay attention to their track record. Most good companies are willing to tell you about their previous successes. You can follow up those details by contacting those previous clients and seeing what they have to say about the services received.
If the company is unable to provide you with the names of legitimate businesses that they have worked for in the past, steer away from it. They should also tell you about their longest clients. Companies who do not have such long-term clients are either incapable of delivering the services desired or they used black hat SEO techniques for short term gains.
Do They Follow the Best Practices?
Every search engine provides a list of best practices. These documents act as guidelines for SEO consultants for improving the rank of the sites in the correct manner possible. Following the best practices enable the site to ensure that their traffic levels grow in the long run.
As such, SEO consultants and companies must follow them. If the rules are violated, the search engine can penalize the offending site resulting in a massive drop of traffic. The company you hire should be following them or you are risking the future of your site.
Some of the other questions you can ask are as follows.
• How will they provide their reports and how often?
• What tools will they be using?
• How will you be updated as to their progress?
• What their payment structure?
• How can they work with existing marketing strategies?
Hiring a SEO company is all about asking the right questions. Good companies will be willing to answer all your questions and working with you to ensure your success.