What You Can Expect From SEO: Expectations vs. Reality


Everyone knows that SEO is a marketing strategy that is aimed at making your website and each of its pages more visible on search engines and increasing the site’s overall performance. However what most people get wrong is what to expect from an SEO campaign. When put in simple words, the main goal of seo consultant sydney is to have an increased amount of traffic directed to your site with the final intention of converting at least half of this traffic into customers who will increase sales.

However, it is often seen that business owners are made to believe a great many things about SEO that are not quite true and this results in their subsequent disappointment. If you are a business owner, and you have been contacted by an SEO company, this article is a must-read for you. If the SEO Company promises you some essentially unbelievable prospects, here is a short and informative guide which will clear out any confusion about what SEO can do and what it cannot.

White Hat SEO vs. Black Hat SEO

Like all things, SEO services also come in two versions. In general, attempts by SEO services to manipulate the search results on Google or other search engines is called black hat SEO. At times, these strategies may work, but mostly the upgraded version of Google catches up with any manipulation and you have to start over from square one. On the other hand white hat SEO, as the name suggests uses accepted methods and practices that are in accordance with Google guidelines. This method uses quality content, social media optimization etc. to get more traffic for your website and increase its ranking.

When it comes to choosing between these two methods of SEO, it is a no brainer. You must have worked deal in building up your business reputation and it is not recommended to stain your name with unethical practices.

SEO Doesn’t Bring You Quick Riches

This is one of the most common misconceptions that many have when it comes to employing SEO services. You may have heard success stories about SEO or you may have been contacted by an SEO firm that promises first page ranking for a low fee. While this may be true, these rankings do not last long. You may a dramatic increase in traffic and sales within a few weeks but then it will drop suddenly.  This happens when someone had used the “black hat SEO” tactics, which only work for a short while. Doing this may also cause you to get penalized.

Local SEO and Traditional SEO

If you are comparing the offers by different companies you may come across the differences between local and traditional SEO services. Local services rank your website in accordance with geo-targeted terms refer to a specific location. However, traditional services work a little differently and show you website results instead if local listings.

While choosing an seo consultant Sydney it is important that you lay your expectations in front of them and get their honest opinion. Choose a company that makes realistic claims and are upfront with their strategies.


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